Latest Episodes
What to Wear When You Don’t Know Where You’re Going
There is a certain kind of day that starts with, “Let’s just see what happens.” So what do you wear?Read more at 1923MainStreet.comShop 1923 Main Street for Snow, Skat...
How Surf Culture Shapes Effortless Style Beyond the Coast
How surf style fits into everyday life, no matter where you are.Read the full story at 1923MainStreet.comShop 1923 Main Street for Snow, Skate and Surf t-shirts, hoodi...
Why are Heather Shirts Called "Heather"? The Surprising Backstory.
What is a Heather Shirt and How are they Made? The Surprising Backstory.Heather t-shirts have been around for awhile, but have you ever wondered what they are and how ...
Tips for How to Wear 100% Cotton T-Shirts in Hot Humid Weather (Mike's Rant)
Just about every t-shirt post on the Internet says 100% cotton t-shirts are inferior to cotton blends in hot humid weather. I disagree and I share my top hacks and tip...
The Cultural Roots of Snowboarding T-Shirts and Apparel
A look at what makes snowboarding t-shirts and apparel so iconic, from graphics to colors and style (and how the cultural history of the sport has shaped the look). Re...